Connect your Snapchat Pixel to OnlyFans API Smart Links
Send configurable Smart Link click, subscription, purchase, and reply events to Snapchat through its server-side Conversions API.
What is a Snapchat Pixel?
A Snapchat Pixel is Snapchat's conversion tracking tool. It tells Snapchat when someone takes an action, such as subscribing or purchasing, after seeing or swiping up on your Snap ad.
Why connect it to Smart Links? OnlyFans doesn't support Snapchat's pixel natively, and there's no way to install tracking code on OnlyFans pages. Smart Links can send the events you configure to Snapchat's Conversions API without installing JavaScript on OnlyFans.
What you'll need
- An active OnlyFans API account with Smart Links enabled
- A Snapchat Ads account with Business Manager access (you must be an Organization Admin to generate the API token)
- Your Snap Pixel ID and a Conversions API token (we'll get both below)
Why this matters for Snapchat
Snapchat cannot observe subscriptions, tips, PPV purchases, or replies on OnlyFans through browser JavaScript. Smart Links sends configured events from OnlyFansAPI's servers instead. Delivery can still fail because of invalid credentials, rejected payloads, or platform availability; inspect the pixel's event logs in OnlyFansAPI.
This guide is the Snapchat-specific setup. For how Smart Links work under the hood, including attribution rules, the conversion window, lifetime revenue attribution, and postback variables, see the Smart Links guide.
Step-by-step setup
Find your Snap Pixel ID
In Snapchat Ads Manager, open the top menu and go to Assets → Pixels (Snapchat also lists pixel activity under Events Manager).
On the Pixels page, open your pixel, or click Create Pixel, name it, and open it.
Your Pixel ID is shown right below the pixel's name. Copy it.
Generate a Conversions API token
Snapchat's server-side Conversions API needs an access token in addition to the Pixel ID. This is how Smart Links authenticate when sending events to Snapchat.
In the sidebar, open Business Details, scroll to Conversions API Tokens, and click Generate Token (or copy an existing one).
You must be an Organization Admin to generate this token. Copy it somewhere safe and treat it like a password. Store it on a secure backend, and never share it client-side.
Create or open a Smart Link
Log into your OnlyFans API Dashboard, open Smart Links → Links, and click Create Smart Link. To use an existing link, open its action menu and click Edit.
- Account: the OnlyFans account you're running ads for
- Smart Link Name: something descriptive, e.g. your Snapchat campaign name
- Offer Type: Free Trial or Tracking Link
Add your Snapchat pixel
Open Smart Links → Tracking Pixels and click Add Pixel. Then:
- Set Platform to Snapchat Ads
- Paste your Pixel ID from Step 1
- Paste your Conversions API token into the Access Token field (from Step 2)
- Choose All traffic sources, or create matching rules and scope the pixel to specific traffic sources
- Review the Event Configuration (see Events sent to Snapchat below)
- Click Create
Attach the pixel to your Smart Link
Open Smart Links → Links, edit the Smart Link, and select the pixel in Tracking Pixels. You can attach more than one pixel to a link.
Send a test event
Open the Send Test Event dialog on your pixel, pick an Event, and send it. Snapchat doesn't use a test event code. The event goes to Snapchat's validation endpoint and appears in Snapchat Events Manager under your pixel's Test Events tab within a few minutes.
Use the Smart Link in your Snapchat ad
In Snapchat Ads Manager, set your ad's Website URL / Attachment URL to your Smart Link:
https://trk.of-traffic.com/go/YOUR_SMART_LINK_IDReplace YOUR_SMART_LINK_ID with the ID from your Smart Links dashboard. When a Snapchatter swipes up, Snapchat automatically appends its click ID (ScCid) to the URL, and Smart Links captures it for attribution. There's no macro to add.
Verify conversions are flowing
Once your ads are live:
- Smart Links dashboard: you should see clicks, subscribers, and revenue
- Snapchat Events Manager: conversion events appearing on your pixel
- Snapchat Ads Manager: your campaign's results filling in with tracked conversions
Events sent to Snapchat
Smart Links can send the following events to your Snapchat Pixel. Each one maps to a Snapchat event in the Event Configuration section when you add the pixel. These are the defaults, and every event is configurable (map it to any Snapchat standard event, a custom event, or turn it off).
| Smart Link event | When it fires | Snapchat event (default) |
|---|---|---|
| Click | Fan clicks the Smart Link and is redirected to OnlyFans | VIEW_CONTENT |
| New Subscriber | Fan subscribes through the Smart Link | SIGN_UP |
| First Purchase | First transaction other than the initial new-subscription payment. A rebill can be first. | PURCHASE |
| Repeat Purchase | Other transactions, including the initial new-subscription payment and transactions after First Purchase | PURCHASE |
| Message Received from Fan | Fan sends a message after converting | Not sent by default |
| Fan Sent 1st Message | Fan reaches their 1st inbound message | Not sent by default |
| Fan Sent 3+ Messages | Fan reaches their 3rd inbound message | LEVEL_COMPLETE |
For subscriber and purchase events, Smart Links also sends the conversion value and currency when available.
Troubleshooting
| Problem | Fix |
|---|---|
| No events showing in Snapchat | Double-check you pasted both the Pixel ID and the Conversions API token, and that the token was generated by an Organization Admin. |
| Pixel credentials are rejected | Confirm the Pixel ID belongs to the same organization that generated the token. |
| Test event never appears | Snapchat doesn't use a test event code. Just send the test event and check your pixel's Test Events tab in Events Manager. Allow a few minutes. |
| Events arrive but the campaign isn't optimizing | Set your campaign's optimization goal to the matching conversion event (e.g. PURCHASE or SIGN_UP). |
Connect your TikTok Pixel to OnlyFans API Smart Links
Send configurable Smart Link click, subscription, purchase, and reply events to TikTok through its server-side Events API.
Connect CreatorTraffic to OnlyFans API Smart Links
Connect your CreatorTraffic ad account to OnlyFans API Smart Links to automatically postback subscriber conversions and see which CreatorTraffic campaigns drive subscribers.