Smart Links V2

Overview

A Smart Link is a tracking URL that redirects a visitor to an OnlyFans tracking link or free-trial link. The redirect records the visit, preserves campaign identifiers, and connects later subscriptions and conversions to the click that produced them.

https://trk.of-traffic.com/go/{SMART_LINK_ID}

For each new visit, Smart Links can record:

• A generated click_id
• Your own external click ID
• Meta, Google, TikTok, and Snapchat click IDs
• UTM and affiliate parameters
• Referrer, country, city, device, browser, and bot status
• The matched traffic source and pre-lander

After the visitor subscribes, Smart Links records subscription, payment, and reply conversions against the attributed click. It can also send those events to tracking pixels and custom postbacks.

Smart Links V2 workspace

Smart Links V2 organizes analytics and setup into these pages:

Create a Smart Link

Open Smart Links → Links, then click Create Smart Link.

1. Select the connected OnlyFans Account.
2. Enter a Smart Link Name.
3. Select an Offer Type:
   • Tracking Link works with free or paid creator accounts.
   • Free Trial requires a paid creator account. Set the trial length from 1 to 360 days.
4. Optionally attach one or more Tracking Pixels.
5. Optionally select an OnlyFans list for new subscribers.
6. Optionally configure Auto-Fill Fan Notes.

The account and offer type cannot be changed after creation. You can edit the name, pixel connections, subscriber list, fan note template, and free-trial duration later.

Build the destination URL

Start with the URL shown on the Links page:

https://trk.of-traffic.com/go/{SMART_LINK_ID}

Append the identifiers and campaign fields your traffic source provides:

https://trk.of-traffic.com/go/{SMART_LINK_ID}?ecid={CLICK_ID}&utm_source=meta&utm_campaign={CAMPAIGN_ID}&utm_content={AD_ID}

Supported tracking parameters

Use one ? before the first parameter and & before each additional parameter.

Click and subscription attribution

Smart Links uses a first-party visitor cookie and a click fingerprint built from the Smart Link, request, external click ID, ad click IDs, and pre-lander. A repeated visit from the same first-party visitor with the same fingerprint reuses the click row and increments its gross-click count.

The subscription attribution window is 6 hours from the click. When OnlyFans confirms a subscription against one of the link's inventory items, Smart Links claims an eligible click from that window and creates a new_subscriber conversion.

Once a fan is attributed, later payments and inbound messages can create additional conversions on that Smart Link. The link's fan record accumulates net revenue, tips, and reply counts.

Bots and duplicate visits remain available in Records → Visits for investigation. Dashboard totals exclude them.

Traffic sources

Traffic sources let several channels use the same Smart Link while keeping their clicks, revenue, pixel events, postbacks, and spend separated.

Open Smart Links → Traffic Sources, then click Add Traffic Source. Choose a type:

• Paid for advertising channels
• Organic for posts, stories, and bio links
• Affiliate for partners or agencies
• Other for anything else

You can start from a Meta, TikTok, X, Reddit, Snapchat, YouTube, Telegram, or Google Ads template, or define a source manually.

Matching rules

Every traffic source needs at least one rule. A rule contains a signal, operator, and value.

Operators are equals, contains, starts with, and ends with. Matching is case-insensitive. Referrer rules compare normalized host names.

Signals are checked in this order:

1. src
2. affS1 through affS5
3. utm_source
4. Custom query parameters
5. Referrer

An exact rule wins before pattern rules within the same signal. If no rule matches, the visit appears as Unattributed.

Generate a source-tagged URL

On a traffic source row, click Generate Smart Link URL and select a Smart Link. The builder adds a query parameter that resolves back to that source.

Referrer-only sources cannot generate a tagged URL. Add a src, aff, utm_source, or custom parameter rule if you need one.

Deleting a traffic source stops future matches. Historical clicks and reports keep the archived source name.

Spend, cost, and ROAS

Open a traffic source's Daily Spend action to enter what you spent. Pick a single day, or a date range and one total: the total is split evenly across the days in the range, with the rounding remainder on the last day. Saving replaces any manual amount already on those days.

The dashboard apportions a traffic source's daily spend across Smart Links by each link's share of non-bot, non-duplicate clicks from that source. A Smart Link with no source-matched clicks in the selected range falls back to the manual cost set on the link itself.

Manual cost on a Smart Link

Edit the Cost cell on the Links page. Three modes are available:

Only Per Sub is scoped to the selected date range, as cost per sub multiplied by the subscribers gained in range. Per Promo and Per Click resolve to a flat lifetime total. Manual cost is ignored for any link a traffic source claimed in range, and while a traffic-source filter is applied.

Sync Meta Ads spend

Open Smart Links → Ad Spend to connect Meta ad accounts.

1. Create or select a Meta system user.
2. Assign the ad accounts you want to track.
3. Generate a non-expiring token with ads_read.
4. Connect one or more USD ad accounts.
5. Assign each discovered Meta campaign to a traffic source.

The sync writes daily campaign spend into the same traffic-source cost records used by manual entries. Neither side overwrites the other: a manual save skips days already synced from Meta and reports how many it left untouched, and the sync skips days entered manually. Whichever writes a date first keeps it.

Dashboard and records

The team Dashboard defaults to the last 30 days and net revenue. You can filter by date, Smart Link, traffic source, and net or gross revenue. Dashboard date ranges are capped at 92 days.

The team dashboard has four sections. Individual Smart Link performance adds a fifth section:

Click a Smart Link to open its per-link Performance view. Its Clicks and Conversions tabs provide the detailed link-specific reports.

The team-wide Records section contains:

• Fans: one row per fan and Smart Link, with lifetime revenue and tips on that link. Filter by creator, subscription (new or previously subscribed), replies (replied, 3+ replies, never replied), and subscription pricing (free promotion, discounted, regular).
• Visits: every click row, including bot visits excluded from dashboard totals. Filter by country, device, and fraud status.
• Conversions: every subscription, transaction, and message conversion on the date it occurred. Filter by conversion type, fan, click ID, external click ID, and country.

Share reports

A Smart Link or a traffic source can be published as a read-only page at https://app.onlyfansapi.com/share/{TOKEN}, which opens without an OnlyFans API account.

For a Smart Link, use the share action in the header of its Performance, Clicks, or Conversions page. Revenue visible and revenue hidden are separate shares, each with its own URL and expiry.

For a traffic source, click Share Links on its row. Three fixed variants are available:

An expired share keeps its URL. Clearing or extending the expiry brings the same page back.

Pre-landers

Smart Links V2 includes hosted pre-landers. Open Smart Links → Pre-landers and click New page.

Choose a public slug, a template, and one or more creator accounts. The page is published at https://trk.of-traffic.com/p/{SLUG}. New pages start as drafts. Use the editor to change copy, images, creator order, and template-specific settings, then publish the page.

Each row on the Pre-landers page can copy the public URL, copy it with UTM placeholders (?utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&ecid={clickid}), duplicate the page, or delete it.

Published pages report views, CTA clicks, click-through rate, subscribers, and net revenue. Each CTA sends the visitor through the selected creator's Smart Link and stamps the visit with the pre-lander's ID.

Pre-landers forward these values into the Smart Link redirect:

• ecid
• fbclid, gclid, gbraid, wbraid, ttclid, and Snapchat sccid or ScCid
• utm_source, utm_medium, utm_campaign, utm_content, and utm_term
• affS1 through affS5

src and arbitrary custom parameters are not forwarded by built-in pre-landers. Use utm_source or an affiliate slot when a traffic-source rule must survive the pre-lander hop.

Tracking pixels

Open Smart Links → Tracking Pixels and click Add Pixel. Supported connections are Meta Ads, TikTok Ads, Snapchat Ads, and CreatorTraffic.

Every pixel can:

• Attach to one or more Smart Links
• Fire for all traffic sources or only selected traffic sources
• Store delivery logs for inspection

Meta, TikTok, and Snapchat pixels can also map each Smart Link event to a standard event, custom event, or no event, and can send test events. CreatorTraffic has a fixed new-subscriber conversion and does not support test events.

Available Smart Link pixel triggers are:

If a pixel is scoped to specific traffic sources, unmatched visits do not reach it. A pixel with All traffic sources receives events from matched and unmatched visits on its attached links.

Platform-specific setup:

• Meta Pixel
• TikTok Pixel
• Snapchat Pixel
• CreatorTraffic

Custom Postbacks

Open Smart Links → Custom Postbacks to send conversions to a tracker, webhook, or internal endpoint.

A postback supports:

• GET or POST
• A templated URL
• A templated POST body
• Custom request headers
• A test request before live traffic uses it

Scopes are:

• Global
• Specific Smart Links
• Specific Traffic Sources

Conversion types are:

Available postback variables

Variables work in the URL, POST body, and custom header values.

{traffic_source} is empty when no traffic-source rule matched. Transaction variables are empty for non-transaction conversions.

For a tracker integration example, see Connect Keitaro to Smart Links.

Auto-fill OnlyFans fan data

Add new subscribers to a list

Choose Add New Subscribers to List when creating or editing a Smart Link. When a fan subscribes through that link, Smart Links adds them to the selected OnlyFans list.

Auto-fill fan notes

Use Auto-Fill Fan Notes to append click data to the subscriber's existing OnlyFans notes. Existing text is preserved.

Built-in variables include {country}, {country_code}, {city}, {zip}, {aff_s1} through {aff_s5}, and {capital_ai_summary}. Any other {parameter} reads the parameter with that name from the Smart Link URL.

{capital_ai_summary} requires a CapitalAI-marked click with a numeric conversation ID. See Connect CapitalAI to Smart Links.

Troubleshooting

API access

Smart Links V2 setup and team-wide dashboard pages are dashboard features. The public API continues to expose link management and per-link reports:

• List Smart Links
• Create Smart Link
• Get Smart Link Stats
• List Smart Link Clicks
• List Smart Link Conversions
• List Smart Link Postbacks